Definire e monitorare le campagne performance marketing dei principali canali pay per click (Google Ads e Meta Ads); - Supervisionare quotidianamente l’andamento delle campagne attraverso i pannelli operativi di Google Ads, Microsoft Ads e Meta Ads...
and reliable price architecture monitoring GM% by product and costing across seasons - Collect quantitative and qualitative data to support the Merchandising Manager's analysis - Understand the needs of the target consumers and competitive environment by desk...
channels.
• Drive the end-to-end BD cycle: market mapping, lead generation, pitching, negotiation, and partnership execution.
• Collaborate with internal teams (Product, Card, Fiat Channels, Compliance, Payments Ops, Marketing) to activate and scale payment...
Consumer Insights: Leads the analysis of regional market trends' consumer behavior' and competitive landscape to inform product decisions and regional strategies. Provides insights and feedback to the global team to influence future product development...
teams in EMEA - across marketing' merchandising' planning' finance - to drive data-driven decisions aimed at improving acquisition' engagement' and retention of our consumer base' ultimately expanding consumer lifetime value (CLV). This role focuses on...