Social Media Manager

Passione Beauty Spa, European leader in the e-commerce sales of cosmetic products market, is looking for a figure in the role of Social Media Manager.

THE ROLE

We are looking for a creative and data-driven Social Media Manager to develop, manage, and execute social media strategies that increase brand awareness, engagement, and conversions. He/she will be responsible for creating compelling content, analysing performance metrics, and staying ahead of social media trends across all out markets.

• Develop a comprehensive global social media strategy by country aligned with the company's brand identity and business goals
• Manage and grow the company’s presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms
• Stay updated on industry trends, algorithm changes, and new platforms to ensure a competitive edge
• Collaborate with content team and agencies to create engaging, relevant, and shareable content for social media platforms (copy, image, video, and interactive formats) maintaining a consistent brand voice and visual identity across all social channels and countries
• Manage content calendars and scheduling to ensure a steady flow of high-quality posts
• Track, analyze, and report on key performance metrics, such as reach, engagement, conversion rates, and sentiment. Providing regular reports to leadership
• Utilize insights to adjust strategies, optimize content, and improve overall social media effectiveness
• Manage influencers, brand ambassadors, and external partners to amplify reach

• Master’s degree in business or communication.
• Proven experience (3-5 years) in high-end digital companies; experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus
• Proven experience in social media management on a global scale
• Strong understanding of various social media platforms, their nuances, and best practices
• Proficiency in social media management tools (Sprout Social) and analytics platforms
• Experience in influencer marketing, including influencer outreach, negotiation, and campaign execution
• Excellent written and verbal communication skills with a keen eye for detail
• Creative mindset with the ability to conceptualize and execute engaging content
• Data-driven approach with the ability to analyze metrics and translate them into actionable insights
• Strong project management skills to handle multiple campaigns and tasks simultaneously
• Familiarity with international cultures and languages is advantageous
• Fluent in Italian and English is mandatory, French is a plus

Location: Milan (2 days per month in Vicenza)

• Initiatives aimed at promoting well-being and reconciling work-home commitments
• Personalized training and growth paths on hard and soft skills
• Stimulating and informal work environment
• Autonomy with respect to the projects managed