[rif. c51808222] Digital Marketing and CRM Manager - Abbott

The Digital Marketing & CRM manager is accountable for the digital strategy, performance of the online campaigns, the development of the digital assets and the CRM activities of the affiliate.

Main tasks include:

• Build digital and CRM strategy for ANI brands (both Retail and Reimbursed business)
• Launch, monitor and optimize the company Digital Advertising campaigns (e.g. Google and Social Media) through the support and coordination of Media Agency account
• Manage media budget with ROI mindset
• Track and analyse campaign performances to improve online advertising efficiency
• Support in identifying solutions and make recommendations to improve channel effectiveness
• Suggest and develop creative effective digital assets, liaising with the agencies as well as internal brand team
• Work closely with the commercial eCommerce key account, providing guidance on how to maximize ROAS and digital assets
• Build, develop and champion CRM strategy, ensuring buy-in from all business stakeholders
• Manage the relationships with media agencies
• Act in full coherence with the local law, Abbott policies and proactively respecting legal and OEC procedures

Knowledge and Experience:

• Proven experience in Digital Roles within the FMCG or Pharma Industry (3-5 years)
• Previous experience in a media agency is considered a plus (experience with FMCG or Consumer Health business are preferable but not necessary)
• Deep knowledge of web design and web analytics software
• Experience with Google Campaign Manager and Meta Ads platform
• Experience in data analysis and reporting (confident in using Google Analytics)
• Google Ads certification (Search or Display) is strongly preferred
• Knowledge of Amazon Advertising platform is strongly preferred
• Knowledge of Salesforce Marketing Cloud is considered a plus
• Analytical and data driven mindset with the ability to translate data into commercially actionable plans
• Excellent knowledge of Power Point and Excel
• Curious to understand the emerging technology and how it can contribute to our success
• High learning agility (mental, results, change and people agility as well as leadership ability)
• Strong skills in prioritization and execution
• Fluent in English
• Teamwork mindset