[rif. m2883016] Brugherio - SEO Specialist

Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("v Commerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

Worldwide, QVC reaches more than 200 million homes via our 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2023, QVC International served more than 4 million customers and has more than 6500 team members in the U.K., Germany, Japan, Italy, Poland and China.

Reporting to the Performance and Retention Marketing Manager you will:

• Develop a detailed weekly & monthly plan on Sales, New Names and Incremental Ebit derived from SEO and Performance Marketing Channels that is in-line with the in market Customer Plan as well as in market Digital Sales Plan.
• Set up the needed actions for site optimization and the needed campaigns in assigned performance marketing channels – apply identified market as well as QI best practices doing so.
• Evaluate weekly monthly results vs. plan and find actions together with Performance Marketing Manager.
• Develop and Present out new business opportunities in addition to pre-defined budgets.
• Establish relationships with main partners of the assigned performance marketing channel.
• Develop business plans based on current results and open opportunities, execute test scenarios together with these partners.
• Scout new potential activities for SEO optimization and partners within assigned channel.

• At least 3 years of experience in Performance Marketing/SEO activities.
• Experience in driving profitable sales and customer development.
• Knowledge of SEO tools (e.g. Google Search Console, Screaming Frog, Semrush, Siteimprove) and Performance Marketing Tools (e.g. Google and/or Adobe Analytics use, Implementation or testing of Pixels, Tealium or Tag Manager).
• Experience setting up on site and off site SEO optimizations and setting up campaigns in assigned performance marketing channel, e.g. Search & Shopping (Google and Bing Platforms) or Paid Social (Facebook/Instagram/Tik Tok).
• Experience setting up on site and off site SEO optimizations and technical knowledge of SEO such as managing the robots.txt file, the XML sitemap, 301 redirects, canonical URL structures.
• Knowledge of content trends and content marketing strategies.
• Experience working on different levels up to executive level and to work in an international environment with teams in different markets.
• Experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders.
• Intermediate English proficiency.

• Precision and accuracy.
• Analytical and data driven approach.
• Ability to work in a dynamic environment.
• Very good organizational skills.
• Teamwork.

If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate

flexible working options, our Qurated community

With friendly teams, ambitious projects and fast-moving careers, working with us - it’s so you!

• For any UK based roles - if you’d like to be considered under this scheme, please indicate this on the application form.